LifeWithUC
Helping users stay up to date on their U.C needs.
LifeWithUC
Helping users stay up to date on their U.C needs.
LifeWithUC
Helping users stay up to date on their U.C needs.
Summary
Summary
Summary
Working with Appnovation, Pfizer partnered with us to help them launch a health service based mobile app helping users with Ulcerative Colitis manage their diet, track symptoms, and create personalized custom recipes.
8 minute read.
Working with Appnovation, Pfizer partnered with us to help them launch a health service based mobile app helping users with Ulcerative Colitis manage their diet, track symptoms, and create personalized custom recipes.
8 minute read.
ROLE
UX Designer
UX Designer
UX Designer
TIMELINE
12 Weeks
12 Weeks
12 Weeks
CLIENT
Pfizer
Pfizer
Pfizer
SKILLS
Product Thinking
User Research
Interaction Design
Visual Design
Product Thinking
User Research
Interaction Design
Visual Design
Product Thinking
User Research
Interaction Design
Visual Design
TEAM
Health Experts
Product Manager
UX Designer
Engineers
Health Experts
Product Manager
UX Designer
Engineers
Health Experts
Product Manager
UX Designer
Engineers
My Contributions
My Contributions
My Contributions
Together with the Appnovation Experience team, I worked on improving the "a feature or part of the app" to "reduce drop-off rate and increase customer satisfaction rate by providing guidance and clarity with an in-app product choosing tool."
The challenge
A lifelong medical challenge
A lifelong medical challenge
A lifelong medical challenge
There are hundreds, if not thousands of diet tracking apps online. However, most of them lack of functionality to tailor diets specifically for the needs of Ulcerative Colitis. The team at Appnovation, partnering with Pfizer, set out to help users have a personalize health experience with the introduction of the "LivingWithUC" mobile app.
Where it all started
Where it all started
Where it all started
In early 2022, I began this project with a small design team. All I could think about was how amazing an opportunity was to work with a healthcare giant like Pfizer. A few days go by and the team had the chance to sit down and talk to a few people who have U.C.
"What's UC?", "Who are these people?" Was what I was thinking at the time.
background
background
Navigating Life with UC
Navigating Life with UC
Navigating Life with UC
However individuals with UC often turn to a combination of medication, diet modifications, and digital health apps to manage their symptoms and maintain their quality of life.
However individuals with UC often turn to a combination of medication, diet modifications, and digital health apps to manage their symptoms and maintain their quality of life.
"Living with UC means constantly balancing hope with reality, trying every possible solution to reclaim a fragment of normalcy in my daily life."
"Living with UC means constantly balancing hope with reality, trying every possible solution to reclaim a fragment of normalcy in my daily life."
"Living with UC means constantly balancing hope with reality, trying every possible solution to reclaim a fragment of normalcy in my daily life."
the problem
Users are having a difficult time managing their condition
Users are having a difficult time managing their condition
Users are having a difficult time managing their condition
Individuals with Ulcerative Colitis face significant challenges in managing their condition effectively, due to a lack of personalized tools that address their specific symptoms, dietary needs, and emotional well-being, ultimately compromising their quality of life.
Individuals with Ulcerative Colitis face significant challenges in managing their condition effectively, due to a lack of personalized tools that address their specific symptoms, dietary needs, and emotional well-being, ultimately compromising their quality of life.
research overview
research overview
Speaking with real users and patients
Speaking with real users and patients
Speaking with real users and patients
*Patient research information is strictly confidential.
*In this project case study, I will only cover general insights not personal ones.
I conducted interviews with 10 people with varying degrees of U.C. The purpose of the user interviews is to understand how people go about their daily life with U.C, whether or not they use mobile applications to manage their diet and conditions, and other related questions.
*Patient research information is strictly confidential.
*In this project case study, I will only cover general insights not personal ones.
I conducted interviews with 10 people with varying degrees of U.C. The purpose of the user interviews is to understand how people go about their daily life with U.C, whether or not they use mobile applications to manage their diet and conditions, and other related questions.
Key Findings
Key Findings
Users Struggle with Symptom Variability:
UC patients experience a wide range of symptoms, requiring them to continually adjust their management strategies to find relief.
UC patients experience a wide range of symptoms, requiring them to continually adjust their management strategies to find relief.
Users Emphasize Dietary Management:
Effective control of symptoms often hinges on diet, with users constantly tailoring their food choices to manage flare-ups and maintain wellness.
Effective control of symptoms often hinges on diet, with users constantly tailoring their food choices to manage flare-ups and maintain wellness.
Users Leverage Digital Health Tools:
A significant number of patients rely on health tracking apps to monitor their condition and manage their health, reflecting the critical role of technology in chronic disease management.
A significant number of patients rely on health tracking apps to monitor their condition and manage their health, reflecting the critical role of technology in chronic disease management.
Community Support Value:
There is a strong desire among patients for more robust support networks, both online and offline, to share experiences and coping strategies.
There is a strong desire among patients for more robust support networks, both online and offline, to share experiences and coping strategies.
the big pivot
the big pivot
Approaching unexpected challenges
Our design team decided to put emphasis on the research and testing because of the complex nature of clients' workflow and service, the diverse user groups and lack of understanding of the design for seniors' accessibility.
However, as our client changed functional requirements in the midway and the schedule was tight, we had to compromise on the time to spend on user testing. To make up for that, we decided to move parts of usability testing ahead to get feedback early while making adjustment on the function design.
Our design team decided to put emphasis on the research and testing because of the complex nature of clients' workflow and service, the diverse user groups and lack of understanding of the design for seniors' accessibility.
However, as our client changed functional requirements in the midway and the schedule was tight, we had to compromise on the time to spend on user testing. To make up for that, we decided to move parts of usability testing ahead to get feedback early while making adjustment on the function design.
journey mapping
journey mapping
We all this user insights, now what?
We all this user insights, now what?
We all this user insights, now what?
To create a holistic design solution, we created users' journey based on interview and mapped pain points and design values onto the journey. By doing so, we could re-evaluate the design concept and features holistically, and make sure that all of users' goals can be achieved, their pain points can be relieved and unnecessary features can be avoided.
To create a holistic design solution, we created users' journey based on interview and mapped pain points and design values onto the journey. By doing so, we could re-evaluate the design concept and features holistically, and make sure that all of users' goals can be achieved, their pain points can be relieved and unnecessary features can be avoided.
Project Goals
Project Goals
Project Goals
Visualize Impact
Visualize Impact
Give donors a high-level overview of their donation impact.
Give donors a high-level overview of their donation impact.
Nurture Connection
Nurture Connection
Cultivate a sense of connection between donors and families.
Cultivate a sense of connection between donors and families.
Encourage TBA
Encourage TBA
Serve as an entrypoint for new donations.
Serve as an entrypoint for new donations.
LET’S REIMAGINE THIS EXPERIENCE
How can we better integrate plugins into Figma?
How can we better integrate plugins into Figma?
How can we better integrate plugins into Figma?
In other words, how can Figma better support its plugin-jugglin’ pixel-pushers?
In other words, how can Figma better support its plugin-jugglin’ pixel-pushers?
Introducing
Introducing
Introducing
LivingWithUC
LivingWithUC
LivingWithUC
The Desk is the reimagined surface behind the Figma Editor, where designers station their favorite plugins, widgets, and tools.
The Desk is the reimagined surface behind the Figma Editor, where designers station their favorite plugins, widgets, and tools.
exploring iterations
exploring iterations
The Evolution of the Duet Brand through the Eyes of the Dashboard
The Evolution of the Duet Brand through the Eyes of the Dashboard
The Evolution of the Duet Brand through the Eyes of the Dashboard
During this project, I undertook a sweeping overhaul of the Duet brand. The brand was more than a matter of visuals—it reflected the company’s ethos. In each iteration of this redesign, my goal was to better embody Duet’s values of dignity, community, and trust.
This section will be a iteration slideshow between iteration 1, 2, and 3.
During this project, I undertook a sweeping overhaul of the Duet brand. The brand was more than a matter of visuals—it reflected the company’s ethos. In each iteration of this redesign, my goal was to better embody Duet’s values of dignity, community, and trust.
This section will be a iteration slideshow between iteration 1, 2, and 3.
During this project, I undertook a sweeping overhaul of the Duet brand. The brand was more than a matter of visuals—it reflected the company’s ethos. In each iteration of this redesign, my goal was to better embody Duet’s values of dignity, community, and trust.
This section will be a iteration slideshow between iteration 1, 2, and 3.
FINAL OVERVIEW (Animated text)
FINAL OVERVIEW (Animated text)
FINAL OVERVIEW (Animated text)
goals 01
goals 01
Custom meals and tracker
Custom meals and tracker
Patients can…
Patients can…
goals 01
goals 01
Custom meals and tracker
Custom meals and tracker
Patients can…
Patients can…
goals 01
goals 01
Custom meals and tracker
Custom meals and tracker
Patients can…
Patients can…
Work Process
Work Process
Work Process
Hand-off
In this project this is what I did for the hand-off process…
In this project this is what I did for the hand-off process…
Documentation
In this project this is what I did for documentation…
In this project this is what I did for documentation…
Challenges and Learnings
Challenges and Learnings
Challenges and Learnings
Maintain a flexible mindset.
When COVID-19 threw a massive wrench in my team’s plans, I had to be unhesitating about adapting. Maintaining a flexible mindset is huge for designing products that last in the face of challenges.
When COVID-19 threw a massive wrench in my team’s plans, I had to be unhesitating about adapting. Maintaining a flexible mindset is huge for designing products that last in the face of challenges.
Maintain a flexible mindset.
When COVID-19 threw a massive wrench in my team’s plans, I had to be unhesitating about adapting. Maintaining a flexible mindset is huge for designing products that last in the face of challenges.
When COVID-19 threw a massive wrench in my team’s plans, I had to be unhesitating about adapting. Maintaining a flexible mindset is huge for designing products that last in the face of challenges.
Final Notes
Final Notes
Final Notes
I love exploring new ideas, even if they’re a little risky.
I love exploring new ideas, even if they’re a little risky.
When COVID-19 threw a massive wrench in my team’s plans, I had to be unhesitating about adapting. Maintaining a flexible mindset is huge for designing products that last in the face of challenges.
When COVID-19 threw a massive wrench in my team’s plans, I had to be unhesitating about adapting. Maintaining a flexible mindset is huge for designing products that last in the face of challenges.
If you have questions on any part of this case study, I’m happy to share more about my design process. Feel free to reach out: I’d love to chat!
If you have questions on any part of this case study, I’m happy to share more about my design process. Feel free to reach out: I’d love to chat!
Until then, thank you for reading!
Until then, thank you for reading!
More Projects
More Projects
Spring 2024
Spring 2024
BambooDA
BambooDA
Spring 2024
Spring 2024
NYC Tourism
NYC Tourism