Reduced website bounce rate by 30% and increased check-ins from user-testing insights.
Reduced website bounce rate by 30% and increased check-ins from user-testing insights.
Reduced website bounce rate by 30% and increased check-ins from user-testing insights.
Bamboo DA is a beauty and hair salon company based in Fukuoka, Japan. Employing over 300 employees and also servicing customers in over 30 stores across cities in Fukuoka and Tokyo. Bamboo DA focuses on a positive and healthy relationship between clients and its staff members.
Bamboo DA is a beauty and hair salon company based in Fukuoka, Japan. Employing over 300 employees and also servicing customers in over 30 stores across cities in Fukuoka and Tokyo. Bamboo DA focuses on a positive and healthy relationship between clients and its staff members.
Timeframe
Timeframe
January 2023 to February 2024
January 2023 to February 2024
My Role
My Role
Research and Design
Research and Design
Employment Type
Employment Type
Product Designer
Product Designer
Industry
Industry
Beauty, Retail
Beauty, Retail
Stakeholder
Stakeholder
Product Manager, Developers,
and Marketing
Product Manager, Developers,
and Marketing
Company
Company
Neo Ardent
Neo Ardent
Problem
Problem
The previous website was outdated and difficult to use. Users had trouble navigating around the site, and most importantly online bookings were difficult to use.
The previous website was outdated and difficult to use. Users had trouble navigating around the site, and most importantly online bookings were difficult to use.
Solution
Solution
The redesigned website features a clean, clutter-free interface, making it easier for users to navigate and access essential pages such as recruitment page and check-in page. Focusing on responsive design, and accessibility for all users.
The redesigned website features a clean, clutter-free interface, making it easier for users to navigate and access essential pages such as recruitment page and check-in page. Focusing on responsive design, and accessibility for all users.
We launched the website! ❤️
We launched the website! ❤️
As of March 2024, the team has finally launched the brand new redesign of Neo Ardent's flagship salon website, Bamboo DA. https://www.bambooda.net/
As of March 2024, the team has finally launched the brand new redesign of Neo Ardent's flagship salon website, Bamboo DA. https://www.bambooda.net/
The Story
The Story
Imagine you are in Tokyo or Fukuoka and you want an affordable haircut, you go on your phone to browse for a nearby, good-rated hair salons. You stumble upon a local Bamboo DA salon nearby your location and when you open the website this is what you see…
This would probably be your reaction. It was my reaction as well. And potentially many users interacting with the site.
Finding Out The Issue
Using heuristic evaluation to find key problems with the existing website
Using heuristic evaluation to find key problems with the existing website
Spotting the problem
Spotting core issues with the old website, focusing on usability and site navigation
Spotting core issues with the old website, focusing on usability and site navigation
Aligning With The Stakeholders
Aligning With The Stakeholders
Identify requirements, habits and attitudes, and competitors' offerings
Identify requirements, habits and attitudes, and competitors' offerings
Stakeholders
I did 1:1 meetings with various team members to understand the needs of the users and the business
I did 1:1 meetings with various team members to understand the needs of the users and the business
Key Takeaway: Designs must stick to brand guidelines, generate interests for potential young adults looking to join the Bamboo DA company, create a responsive and accessible web/mobile experience so users can quickly check-in for hair salon appointments.
So What Is The Business Solution?
So What Is The Business Solution?
Increase visible and traffic towards Bamboo DA's recruitment page (They need more staff members for their growing business).
Design the webpage to be simple enough so that users can quickly access the "check-in" page.
Increase visible and traffic towards Bamboo DA's recruitment page (They need more staff members for their growing business).
Design the webpage to be simple enough so that users can quickly access the "check-in" page.
Here's My Process
Fill the gaps and help users navigate through the check-in process and empower them
Coffee = Ideas
I created a new siteflow map, focusing
on ease-of-use
I created a new siteflow map, focusing
on ease-of-use
Old flow chart, too many clicks to reach target page
Old flow chart, too many clicks to reach target page
New flow chart where users can check-in and visit the recruit page in an informative and timely manner
Working closely with the development team at Bamboo DA, they had 2 requirements:
Primary: Streamlined way for users to access the check-in system
Secondary: Showcase and highlight the recruit page
New flow chart where users can check-in and visit the recruit page in an informative and timely manner
Working closely with the development team at Bamboo DA, they had 2 requirements:
Primary: Streamlined way for users to access the check-in system
Secondary: Showcase and highlight the recruit page
It's Time To Design
Aim for a simple design to ensure it can be easily incorporated into current site and aligns with existing brand design
Designing in Figma
and finally what I learned…
and finally what I learned…
and finally what I learned…
and finally what I learned…
Things Ive Learned
Things Ive Learned
Things Ive Learned
Things Ive Learned
During this project I've learned a lot. As a designer and as a active team member.
Language Barrier: The team primarily spoke Japanese (with some English knowledge), whereas I spoke primarily in English. During this project I had to convey my designs to the team in both in Japanese and English, this was truly a challenge since my vocabulary was limited ( but improving everyday with Anki memorization cards!).
Japanese Web design versus Western web design: In this project work, I learned that Japanese web design focuses more on information, more content and information is being presented throughout the website, This is in stark contrast where in western design focuses on more so on balance between visual and content design.
Lifelong friends: I had the pleasure of working with talented individuals who became one of my closest friends. One of my goals is to work and travel in Japan as a designer and this truly a special moment in my career.
More and more testing: I would like to implement more testing to see if the placements of the "Check-In" buttons and other cards within the website are working as intended. I would propose A/B testing and see if users are able to successfully find these pages in quick successions.
Given the opportunity, I would like to work with future Japanese web and mobile designs. I love to learn new aspects of design that isn't so western centric. I learned a lot from this project, and I would say my communication skills have also increased.
During this project I've learned a lot. As a designer and as a active team member.
Language Barrier: Th
During this project I've learned a lot. As a designer and as a active team member.
Language Barrier: The team primarily spoke Japanese (with some English knowledge), whereas I spoke primarily in English. During this project I had to convey my designs to the team in both in Japanese and English, this was truly a challenge since my vocabulary was limited ( but improving everyday with Anki memorization cards!).
Japanese Web design versus Western web design: In this project work, I learned that Japanese web design focuses more on information, more content and information is being presented throughout the website, This is in stark contrast where in western design focuses on more so on balance between visual and content design.
Lifelong friends: I had the pleasure of working with talented individuals who became one of my closest friends. One of my goals is to work and travel in Japan as a designer and this truly a special moment in my career.
More and more testing: I would like to implement more testing to see if the placements of the "Check-In" buttons and other cards within the website are working as intended. I would propose A/B testing and see if users are able to successfully find these pages in quick successions.
Given the opportunity, I would like to work with future Japanese web and mobile designs. I love to learn new aspects of design that isn't so western centric. I learned a lot from this project, and I would say my communication skills have also increased.